The Two-Way Flow of Communication Between a Buyer and Seller,often

question 157

Multiple Choice

The two-way flow of communication between a buyer and seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision is referred to as

• A)sales management.
• B)personal selling.
• C)sales promotion.
• D)direct selling.
• E)marketing management.

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Definitions:

Market-oriented Era

is a period in business history where companies prioritize understanding and meeting the needs and wants of consumers in their strategies.

Just After World War II

A period following the end of World War II, marked by significant social, economic, and political changes worldwide, often dating from 1945 to the late 1940s.

Sharing Information

The exchange of data, knowledge, or insights between individuals, organizations, or systems to facilitate decisions or strategy development.

Retail Franchise Food Store

A food retail business that operates under a franchising agreement, allowing it to use the branding, business model, and supply chain of the franchisor.