To Gauge Stickiness, a Company Monitors

question 12

Multiple Choice

To gauge stickiness, a company monitors

• A)the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
• B)the average time it takes for customers to move from one page of a website to another.
• C)the amount of time per month, in minutes, visitors spend on a company's website.
• D)the number of visits by a unique customer to the same website before an actual purchase is made.
• E)the total time, in hours and minutes, that it takes for a customer to make an online purchase.

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Definitions:

Norm Setting

The process of establishing acceptable standards of behavior within a group, which guide members' actions and interactions.

Work Group

A collection of individuals who come together to achieve a specific goal or task.

Personality Styles

pertains to the various categories or types that summarize the patterns of behavior, thought, and emotion uniquely exhibited by individuals.

Team Effectiveness

The degree to which a team is able to meet its objectives and achieve its goals successfully.