Harris Interactive,a Large U

question 195

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) hunter-gatherers; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) __________.

• A)desktop veterans
• B)e-bivalent newbies
• C)media movers
• D)drifting surfers
• E)digital collaborators

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Definitions:

Social Exchange

A theory in social science that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.

Proximity

The physical or psychological closeness between people, objects, or concepts, affecting relationships and interactions.

Friendships

A mutual relationship between two people that is built on trust, affection, and support.

Inversely Correlated

A relationship between two variables in which one variable increases as the other decreases.