According to the Eight-Second Rule

question 168

Multiple Choice

According to the eight-second rule,

• A)it only takes eight seconds for someone to learn how to navigate a marketer's website.
• B)any online purchase should take no more than eight seconds to complete.
• C)prospective customers will not wait longer than eight seconds for a response in a chat room.
• D)50 percent of online consumers will spend less than eight seconds "surfing" a website.
• E)customers will abandon a website if download time exceeds eight seconds.

---

Definitions:

Moral Reasoning

The process by which individuals make decisions about what is right and wrong, based on ethical principles and moral codes.

Carol Gilligan

A psychologist and ethicist known for her work in gender studies and moral development, notably criticizing Lawrence Kohlberg's stages of moral development as male-biased.

Emotional Intelligence

The ability to understand, use, and manage one's own emotions in positive ways to relieve stress, communicate effectively, empathize with others, and overcome challenges.

Cognitive Judgments

The mental process of evaluating, making decisions, or forming opinions based on thought and reasoning.