There Are Three Approaches to Viral Marketing

question 36

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) __________, (2) make the website content so compelling that viewers want to share it with others, and (3) offer incentives for referrals.

• A)embed a message in the product or service
• B)use customerization
• C)use choice boards
• D)use niche marketing
• E)use permission marketing

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Definitions:

Operationalization

Is the process of translating concepts into variables and propositions into hypotheses.

Instrumentation

The process and method of measuring variables or gathering data in research.

Abstraction

The process of reducing complexity by focusing on the essential characteristics of something, often used in art and programming.

Non-Material Production

The creation of services, ideas, or experiences rather than physical goods.