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At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.
Specialized Machine
Equipment designed for a specific purpose or task in the production process, often custom-built or highly specialized.
Financial Advantage
The benefit or gain in financial terms that an entity has, allowing it to achieve better results than others.
Current Profitability
A measure of a company's current earnings and its ability to generate profit over a specified period, typically emphasizing immediate financial health.
Least Profitable
Describes the product, service, or business segment that generates the smallest amount of profit relative to others.
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