Personal Selling Serves Three Major Roles in a Firm's Overall

question 165

Multiple Choice

Personal selling serves three major roles in a firm's overall marketing effort. Salespeople: (1) are the critical link between a firm and its customers, (2) __________, and (3) may play a dominant role in a firm's marketing program.

• A)play a key role in research and development
• B)are the company in a consumer's eyes
• C)play a dominant role in implementing an organization's pull strategy
• D)provide the most valuable resource for segmenting and selecting target markets
• E)are one of many people in a firm that contacts potential customers

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Definitions:

Risk-Free Rate

An anticipated gain from an investment devoid of financial risk, frequently illustrated through the returns on state bonds.

Arbitrage

The simultaneous purchase and sale of an asset in different markets to exploit price differences for a risk-free profit.

Mispricing

The occurrence of an asset being priced either higher or lower than its intrinsic value due to market inefficiencies or errors in analysis.

Riskless Profits

Profits made from trading or investing that are deemed to have no risk; often considered unrealistic in practical financial markets.