Key Account Management Refers to

question 237

Multiple Choice

Key account management refers to

• A) the assignment of a single salesperson to a single customer throughout the course of the entire sale.
• B) the practice of assigning the highest performing salesperson to the clients with the most profitable accounts.
• C) the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
• D) a sales relationship that involves a face-to-face, person-to-person encounter rather than a sale made through extranets.
• E) the practice of occasionally making contact with a customer on a sporadic basis following the initial sale of a product or service.

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Definitions:

Schizophrenia

A severe mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.

Camphor

A white crystalline substance with a strong, penetrating odor, used medicinally to relieve pain and irritation as well as in aromatherapy.

Psychosis

A state in which a person loses contact with reality in key ways.

Uric Acid

A waste product found in the blood, created by the body during the breakdown of purines, excessive levels of which can lead to gout and kidney stones.