In Terms of Performance Measures Important to Marketing Managers,unique Visitors

question 172

Multiple Choice

In terms of performance measures important to marketing managers,unique visitors are

• A)the total number of pages fans visit on any of a brand's social media sites in a given time period.
• B)the total number of Facebook Page views in one day.
• C)the total number of product website views on YouTube.
• D)visitors who post unique comments on a product's Facebook Page.
• E)the total number of unique visitors to a Facebook Page in a given time period.

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Definitions:

General Ledger

A complete record of all financial transactions over the life of a company, serving as the foundation of the financial statements.

Cross-footed

A term used in accounting to describe the process of checking the accuracy of figures by verifying the sums across different columns on a financial document.

Sales Journal

A specialized journal used to record all sales of merchandise on credit.

Daily Posting

The process of recording and updating financial transactions in the books of accounts on a daily basis.