Behavioral Measures Used to Evaluate Salespeople Include Assessments of a Salesperson's

question 308

Multiple Choice

Behavioral measures used to evaluate salespeople include assessments of a salesperson's __________, attention to customers, product knowledge, selling and communication skills, appearance, and professional demeanor.

• A)attitude
• B)patience
• C)intelligence
• D)personal values
• E)personal ethics

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Definitions:

Conditioned Response

A learned reaction or behavior to a previously neutral stimulus that has become associated with a significant stimulus.

Novel Stimulus

A new or unfamiliar stimulus that has not been previously experienced by an organism, often used in experimental research to gauge response or attention.

Stimulant

A substance that increases physiological or nervous activity in the body.

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, based on learned responses.