MooreChem Created a Marketing Dashboard for Each of Its Sales

question 200

Multiple Choice

MooreChem created a marketing dashboard for each of its sales representatives.These dashboards included seven measures-sales revenue,gross margin,selling expense,profit,average order size,new customers,and customer satisfaction.Each metric was gauged to show actual salesperson performance

• A)in terms of company rank.
• B)relative to the rest of the sales team.
• C)relative to target goals.
• D)plus expectations for the next two years.
• E)based upon previous years of experiences.

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Definitions:

Reserve Ratio

This is the fraction of depositors' balances banks must have on hand as cash.

Discount Rate

The rate of interest applied to loans obtained by commercial banks and other saving organizations from the lending facility of their regional Federal Reserve Bank.

Government Bonds

Long-term debt of the federal government.

Commercial Bank Reserves

Funds that commercial banks are required to hold in reserve against deposits, either as cash in their vaults or as deposits with the central bank.