A Company Paying a Set Amount to Facebook for Every

question 63

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.

• A)variable fee;fixed fee
• B)cost per click;cost per thousand
• C)fixed fee;variable fee
• D)cost per thousand;cost per click
• E)traditional cost;social media cost

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Definitions:

Competitors

Entities that operate in the same market, offering similar products or services to the same customer base.

Organizational Objectives

Goals or targets that a company or an organization aims to achieve.

Activity Metrics

Quantitative measures used to assess the performance or success of specific actions or engagements in various contexts, such as website analytics.

Financial Outcomes

The results or consequences of financial activities, including profits, losses, return on investment, and changes in financial position.