Which of the Following Is the BEST Marketing Strategy for Promoting

question 6

Multiple Choice

Which of the following is the BEST marketing strategy for promoting Betty Crocker products using social media?

• A)create "Betty Cooks," a blog featuring recipes for trendy dishes using Betty Crocker products
• B)monitor e-mails for customer complaints and respond promptly with a 50% discount coupon
• C)hold a cooking contest to generate new recipes using Betty Crocker products
• D)produce commercials incorporating images of Betty Crocker cooking with the late Julia Child
• E)produce a TV infomercial featuring a female or male cooking her/his way through several recipes from the latest edition of the Betty Crocker Cookbook

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Definitions:

Operant Conditioning

A learning process in psychology where the strength of a behavior is modified by reinforcement or punishment.

Learned Association

Learned association is a fundamental concept in psychology that involves connecting two stimuli or events in the mind, leading to a change in behavior.

Behaviors

Actions or reactions of individuals or groups in response to external or internal stimuli.

Shaping

A method of teaching new behaviors by rewarding closer approximations of the desired behavior until the exact behavior is achieved.