Cost Per Thousand (CPM)is a Measure in Which

question 81

Multiple Choice

Cost per thousand (CPM) is a measure in which

• A)a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
• B)a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• C)a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D)a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
• E)a fixed discount given to a visitor for clicking on an ad.

---

Definitions:

Canadian Dollar

The official currency of Canada, often symbolized as CAD and colloquially referred to as the "loonie."

Spot Market

A marketplace for the immediate settlement of transactions involving commodities or securities.

Interest Rate Parity

Holds that investors should expect to earn the same return in all countries after adjusting for risk.

Forward Market

A marketplace where futures contracts are traded, enabling parties to buy or sell assets at a future date for a price agreed upon today.