Brand Managers Find Out What People Are Saying About Their

question 162

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

• A)having employees perform spot-checks on posts.
• B)using keyword search monitoring from services such as CoTweet.
• C)creating their own Twitter account and seeing what "followers" say on Facebook.
• D)recognizing that posts are too brief to allow for a substantive mention of their brand.
• E)employing outside search services such as Google and Bing.