If a Brand Manager Wanted to Use LinkedIn to Promote

question 163

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his/her brand,the best way would be to

• A)use profiles of company employees for business-to-business image building and networking with industry-related groups.
• B)monitor profiles for negative mentions of their brand.
• C)create a profile for his/her brand.
• D)try to accumulate online "followers" for the business.
• E)buy ad space on the LinkedIn website.

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Definitions:

Employers

Entities or individuals that hire and employ workers, providing compensation in exchange for the performance of job duties and contributing to the labor market dynamics.

Lorenz Curve

The Lorenz curve is a graphical representation of the distribution of income or wealth within a society, illustrating inequalities.

Income Inequality

The unequal distribution of an economy’s total income among households or families.

Gini Curve

A graphical representation of the distribution of income or wealth within a society, used to measure economic inequality.