If You Wanted to Generate Brand Buzz for an Upcoming

question 16

Multiple Choice

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement Twitter?

• A)Monitor other Twitter accounts for negative mentions of your brand.
• B)Aggressively defend your brand on your Twitter account.
• C)Create an account and generate followers by posting photos of the new product.
• D)Create an account and tweet about it the day before releasing the product.
• E)Be interesting and unexpected through posting on current events such as an upcoming political election.

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Definitions:

San Francisco Earthquake

A significant seismic event that struck San Francisco, California, heavily damaging the city, historically notable for its impact in 1906.

Accurate Recall

Accurate recall is the ability to remember and reproduce information or events correctly with minimal errors or distortions.

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A neurotransmitter that contributes to feelings of well-being and happiness.

Stress Hormones

Hormones, such as cortisol, released into the body in response to stress, preparing the body to face a threat or flee to safety.