An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 79

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as a(n) __________.

• A)"expert"
• B)"follower"
• C)"end-receiver"
• D)"traditional consumer"
• E)"evangelist"

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Definitions:

Excessively

To a degree or extent that exceeds what is normal or permissible.

Doctors

Medical professionals who are licensed to diagnose and treat illnesses, perform surgery, and prescribe medication to patients.

Dopamine System

A complex network within the brain that's responsible for regulating pleasure, reward, and motivation, primarily through the neurotransmitter dopamine.

Brain

The organ in the head of humans and other vertebrates that controls the body's actions and responses, processes sensations, and is the center of thought and emotion.