In Using Social Media,a Brand Manager Tries to Select and Use

question 43

Multiple Choice

In using social media,a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) __________ and (2) the characteristics of these visitors.

• A)the availability of social network to run apps
• B)the ability of the site to be measured in terms of its sales,profitability,distribution density,and other performance metrics
• C)the number of users or unique visitors to the website
• D)the ability of the social network to pull controversial content
• E)the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Fairly Compensate

To provide just or appropriate remuneration or settlement for services performed or harm experienced.

Market Value

The current price at which an asset or service can be bought or sold in the open market, reflecting its perceived worth.

Fee Simple Absolute

The most complete ownership of land or property legally possible, allowing the owner unrestricted rights to use, sell, or bequeath the property.

Fee Simple

The most complete ownership interest one can have in real property, free from conditions and with the right to use it, sell it, or pass it on after death.