Directed to Ultimate Consumers,consumer-Oriented Sales Promotions Are Sales Tools Used

question 118

Multiple Choice

Directed to ultimate consumers,consumer-oriented sales promotions are sales tools used to support a company's __________ and __________.

• A)advertising;public relations
• B)advertising;personal selling
• C)personal selling;public relations
• D)personal selling;direct marketing
• E)advertising;direct marketing

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Definitions:

Personal Relevance

The degree to which something is pertinent or significantly related to an individual's life or interests.

Memory Access

involves the processes by which the information stored in memory is retrieved.

Specificity

The quality of being clearly defined or specific, often used to describe the precise nature of something such as an instruction, task, or condition.

Stereotype

A fixed, over-generalized belief about a particular group or class of people, often leading to prejudgment.