Which of the Following Statements About the Role of Social

question 71

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Test Drive" YouTube video/ad is MOST ACCURATE?

• A)The purpose of the video was to reinvigorate sales of the Pepsi Next brand.
• B)For Pepsi,advertising the "Test Drive" video on Facebook was much more expensive from a CPM standpoint than two 30-second TV spots placed on Fox's American Idol.
• C)Pepsi created a new social-media driven website called Pepsi MAX NASCAR with Danica Patrick as the spokesperson following the success of the "Test Drive" video.
• D)The Pepsi MAX "Test Drive" video followed the successful "Uncle Drew" TV ads.
• E)Pepsi MAX is a new,great-tasting energy drink in the introduction stage of its product life cycle that has "all the sugar and twice the caffeine" as regular Pepsi.

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Definitions:

Equilibrium Price

The cost at which the amount of a product or service being sought after matches the amount being offered, resulting in a stable market.

Equilibrium Quantity

The quantity of goods or services supplied is exactly equal to the quantity demanded at a particular price.

Shift Demand

A change in the quantity demanded at every price level, resulting in the demand curve moving left or right.

Complement

A good or service that is used together with another, where an increase in demand for one leads to an increase in demand for the other.