How Did Greenpeace Use Social Media to Trigger Customer Complaints

question 105

Multiple Choice

How did Greenpeace use social media to trigger customer complaints to get Nestlé to capitulate to its demands?

• A)Greenpeace hacked into Nestlé's website.
• B)Greenpeace posted a provocative video on YouTube,then later on Vimeo.
• C)Greenpeace inundated Nestlé's Facebook page with comments.
• D)Greenpeace protested Nestlé's policies on a television talk show.
• E)Greenpeace got experts to testify against Nestlé's environmentally unsound actions.

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Definitions:

Psychological Health

A state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively, and is able to make a contribution to his or her community.

Social Action

An act undertaken with the intention of causing change in society or in particular social structures.

Posttraumatic Growth

Posttraumatic growth refers to positive psychological changes experienced as a result of struggling with highly challenging life circumstances.

Mental Health

The overall state of someone's emotional, psychological, and social well-being, influencing how they think, feel, and act.