A Company Paying a Set Amount to Facebook for Every

question 63

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________,whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.

• A)variable fee;fixed fee
• B)cost per click;cost per thousand
• C)fixed fee;variable fee
• D)cost per thousand;cost per click
• E)traditional cost;social media cost

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Definitions:

Transaction

An instance of buying or selling something; a business deal or financial arrangement between two parties.

Short-Term Debt Securities

Financial instruments that represent borrowed money which must be repaid within a short period, typically less than one year.

Money Markets

Refers to the financial markets dealing with short-term borrowing, lending, buying, and selling with original maturities of one year or less.

Foreign Currency

Money or a form of currency that is used in a country other than one's own, typically involved in foreign exchange markets for trading or investment purposes.