All of the Following Statements Are True About Using Humorous

question 334

Multiple Choice

All of the following statements are true about using humorous appeals in advertising EXCEPT:

• A)Humorous content does not always lead to changes in recall,recognition,or purchase intent.
• B)Some studies suggest that humor wears out quickly,losing the interest of consumers.
• C)A problem with humorous appeals is that their effectiveness may vary across cultures if used in a global campaign.
• D)The use of humor is widespread in advertising and can be found in many product categories.
• E)Advertisers believe that humor improves the effectiveness of their ads.

---

Definitions:

Dependent Events

Events whose occurrence or outcome is influenced by another event happening.

Mutually Exclusive

Two events that cannot occur simultaneously, meaning the occurrence of one event excludes the possibility of the other.

P(A)

The probability of event A occurring, in the context of all possible outcomes.

P(B)

The probability of event B occurring in a statistical experiment.