The Number of People Who Have "Opted In" to a Brand's

question 118

Multiple Choice

The number of people who have "opted in" to a brand's messages through a social media platform at a given time are referred to as

• A)followers.
• B)visitors.
• C)active receivers.
• D)fans.
• E)likers.

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Definitions:

Three-period Moving Average

A calculation to analyze data points by creating a series of averages of three subsets of the full data set.

Time Series

A sequence of data points collected or recorded at successive time intervals, often analyzed to understand the underlying trends, patterns, or to forecast future data points.

Time Series

A sequence of data points measured at successive points in time, typically at uniform intervals, used for forecasting trends.

Smoothing Constant

A parameter used in exponential smoothing models that determines the weight given to the most recent observation in forecasting.