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To help advertisers place ads based on their search-engine results,Google developed an online tool called
Reach and Frequency
Measures used in advertising to quantify how many people were exposed to a message (reach) and how often (frequency).
Establishing Budget
The process of calculating the amount of money needed or available for a specific purpose or project.
Click-through Rate
A metric used to measure the effectiveness of an online advertising campaign, calculated by dividing the number of clicks an ad receives by the number of times it is shown.
Desired Action
The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.
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