All of the Following Are Typical Marketing Actions a Brand

question 132

Multiple Choice

All of the following are typical marketing actions a brand manager can take in the convergence of the real and digital worlds EXCEPT:

• A)showing ads,product prices,and locations.
• B)offering digital coupons and discounts for location check-ins and loyalty programs.
• C)using bar codes,QR codes,and RFID scans to inform customers and take orders.
• D)using far field communications to scan faces that enable marketers to tailor digital messages to customers' smartphones.
• E)qualifying leads and target online ads using personal data and "likes" from social media users and unique visitors.

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Definitions:

Functional Fixedness

A problem-solving phenomenon in which people have difficulty in seeing alternate uses for common objects.

String Problem

A type of problem-solving task that involves finding solutions or patterns within sequences of characters or symbols.

Pendulum

A weight suspended from a pivot so that it can swing freely, often used in clocks for regulating time.

Critical Thinking

A type of thinking that involves careful examination of assumptions and evidence and that is purposeful and deliberate.