Advertisements Basically Consist of Two Types: __________ and __________

question 136

Multiple Choice

Advertisements basically consist of two types: __________ and __________.

• A)prepurchase;postpurchase
• B)promotional;reinforcement
• C)promotional;informative
• D)product;service
• E)product;institutional

---

Definitions:

Interviewer as Interviewer

The concept that highlights the interviewer's role and influence on the interview process, including the creation and control of the interview dynamics.

Standardized Interview

An interview technique in which all respondents are asked the same set of predetermined questions in the same order, ensuring consistency in data collection.

Semistandardized Interview

An interviewing technique that partially structures the conversation, allowing for preplanned questions while also permitting spontaneous follow-up queries based on the interviewee's responses.

Creative Interview

An interviewing technique that employs innovative questions or formats to elicit deep, insightful responses from participants.