Which of the Following Statements About Comparative Advertising Is Most

question 356

Multiple Choice

Which of the following statements about comparative advertising is most accurate?

• A)Comparative advertisements increase the perceived quality of the advertiser's brand.
• B)Comparative advertisements now constitute over 90% of all television ads.
• C)Comparative advertisements attract less consumer attention in the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can,and often do,cause more harm than good.

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Definitions:

Sulfur Oxides

Compounds formed from the combination of sulfur and oxygen, often produced by burning fossil fuels, and are significant contributors to pollution and acid rain.

Nitrous Oxides

A group of gases that include nitrogen dioxide and nitric oxide, which are significant atmospheric pollutants contributing to the greenhouse effect and depletion of the ozone layer.

Global Warming

The long-term rise in Earth's average surface temperature due to greenhouse gas emissions and human activities.

Ozone Depletion

The reduction of the ozone layer in the Earth's atmosphere due to the release of chemical compounds containing gaseous bromine or chlorine from industry and other human activities.