What Is the Challenge Presented to Brand Managers by Social

question 63

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to realize that social media are less likely to have a marketing objective of immediate sales than traditional media.
• B)Brand managers need to convince social networks to post their ads free of charge.
• C)Brand managers need to create "universally appealing" ads since they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to realize that there are only a few social networks to advertise on.

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Definitions:

Insecurely Attached

Refers to individuals who may have a less positive view on relationships and self, leading to difficulties in forming close emotional bonds.

Securely Attached

A form of attachment in which individuals feel confident and trust in their relationship with their attachment figures.

Attachment Change

A shift in the emotional bond or relationship between individuals, which can occur due to various life events or experiences.

Ainsworth

A psychologist best known for her work on attachment theory, particularly the development of the Strange Situation procedure to study attachment relationships between caregivers and children.