Publicity Tools Refer to

question 22

Multiple Choice

Publicity tools refer to

• A)methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• B)methods used to get a nonpersonal,directly paid presentation of a company or its products.
• C)short-term inducements of value offered to arouse interest in buying a product or service.
• D)methods of obtaining nonpersonal presentation of an organization,product,or service without direct cost.
• E)free space or time donated by the media.

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Definitions:

Continents

Large landmasses on Earth's surface, distinguished by convention rather than any strict criteria, typically identified by geographical and cultural factors.

Continental Shield

Large geographical areas composed of ancient, stable, and relatively flat Precambrian rock that form the cores of continents.

Exposed Rocks

Rocks that are visible on the Earth's surface without being covered by soil, vegetation, or other materials.

Accreted Terranes

Pieces of the Earth's crust that have been added to a continent due to plate tectonic forces.