One of the Disadvantages Associated with Radio as an Advertising

question 52

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)cannot target specific audiences.
• C)has a perishable message.
• D)cannot use humor, sound, and intimacy effectively.
• E)has an unlimited amount of advertising time available.

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Definitions:

Individual Order

A specific purchase request made by a customer for products or services, tailored to their personal requirements or preferences.

Demand-Oriented

An approach focused on meeting customer demand, often involving strategies that adjust production and pricing based on consumer needs and preferences.

Geographical Adjustments

Modifications or variations to strategies, products, or promotions to accommodate differences in geographic regions or markets.

Cumulative Quantity Discounts

Price reductions applied to purchases over time, rewarding customers for buying larger quantities or for repeat business.