A Comparative Ad

question 52

Multiple Choice

A comparative ad

• A) reinforces previous knowledge of a product.
• B) assures current users they made the right choice.
• C) promotes a specific brand's features and benefits.
• D) tells people what a product is, what it can do, and where it can be found.
• E) shows one brand's strengths relative to those of competitors.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort from holding two or more contradictory beliefs, ideas, or values at the same time.

Ethical Principles

are the foundational guidelines that dictate the conduct of individuals and organizations, outlining what is deemed right or wrong.

Emotional Contagion

The phenomenon where emotions can be transferred from one person to another, influencing the feelings and behaviors of individuals within a group.

Dissonance

A psychological state of tension that occurs when an individual holds two or more contradictory beliefs, attitudes, or values at the same time.