There Are Four Commonly Used Forms of Institutional Advertising: Advocacy

question 40

Multiple Choice

There are four commonly used forms of institutional advertising: advocacy, __________, competitive, and reminder.

• A)differentiation
• B)pioneering
• C)persuasive
• D)philanthropic
• E)informational

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Definitions:

Internally Fair

Refers to practices and policies within an organization that are perceived by employees as just, equitable, and consistent across all members.

Job Evaluation

The process of analyzing and assessing various aspects of a job to determine its relative value or complexity within an organization.

Federal Laws

Statutes enacted by the national government that apply across the entire country and must be adhered to by individuals and organizations alike.

Provincial Laws

Regulations and statutes enacted by the legislative body of a province or state within a country.