The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Natural Fit

A situation or condition where an individual or object seamlessly matches or integrates with a particular environment or role without force.

Goal-Sharing

A strategy where organizational goals are communicated to employees, ensuring that everyone understands their role in achieving these objectives, often linked to performance and incentives.

Gain-Sharing Plans

Incentive plans that reward employees for contributing to the company's efficiency and productivity improvements by sharing the resulting financial gains.

Profit-Sharing Plans

An incentive plan in which employees receive a portion of the company's profits, typically allocated based on the company's earnings over a set period.