An Advertising Message Usually Focuses on the __________ Of/for the Product

question 247

Multiple Choice

An advertising message usually focuses on the __________ of/for the product that is/are important to a prospective buyer in making trial and adoption decisions.

• A)emotional aspects
• B)price
• C)psychological aspects
• D)financial risks
• E)key benefits

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Definitions:

Trait Aggressiveness

A stable personality characteristic that predisposes individuals to engage in aggressive behaviors across a variety of situations.

Aggressiveness

The quality of being likely to attack or confront; characterized by or resulting from aggression.

Warrior Gene

A colloquial term for a variant of the MAOA gene that has been linked, controversially, to increased aggressiveness and risk-taking behaviors.

Serotonin

A neurotransmitter in the brain that plays key roles in regulating mood, appetite, and sleep, among other functions.