Personal Selling Refers to

question 347

Multiple Choice

Personal selling refers to

• A)a customer-directed flow of communications,often in a face-to-face encounter,designed to promote a product with the purpose of making a sale.
• B)an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C)a mass selling approach that has been be tailored to meet the unique needs of a target market based on age,gender,ethnicity,or occupation.
• D)the two-way flow of communication between a buyer and a seller,often in a face-to-face encounter,designed to influence a person's or group's purchase decision.
• E)any spoken (rather than visual or print)attempt to promote a product for the purpose of making a sale.

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Definitions:

Net Capital Spending

The total spending on fixed assets less the proceeds from the sale of fixed assets, indicating a company's investment in physical assets.

Cash Flow

The whole quantity of financial inflows and outflows in a company, profoundly affecting its liquidity metrics.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interests and rights to dividends.

Taxes

Mandatory monetary fees or different forms of charges levied on an individual or entity by a government body to finance government operations and several public services.