While Many Commercials That Use Humorous Appeals Gain the Attention

question 167

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A)may lose their effectiveness in varying degrees across cultures if used in a global campaign.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)usually have great longevity,maintaining interest of the target audience for the duration of the campaign.
• E)don't appeal to the Generation Y cohort.

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Definitions:

Small Groups

Social units consisting of a limited number of members, allowing for direct interaction and close relationships.

Social Facts

Durkheim's term for a set of norms, values, and structures external to the individual that exert social control.

Power-Dependence Framework

A theory emphasizing the relational aspect of power, suggesting that the power of entity A over entity B is dependent on B's reliance on A for resources or outcomes.

Micro-Macro Levels

A distinction in sociology between individual (micro) behaviors and broader social processes and structures (macro).