Within the Context of Social Media,an "Evangelist" Is an Online

question 28

Multiple Choice

Within the context of social media,an "evangelist" is an online user who

• A)is "delighted" about the brand advertised and sends messages to his/her online friends and then back to the advertiser about the joys of using the brand.
• B)tries to promote an anti-consumerist agenda to other online users,hindering the effectiveness of online advertisements.
• C)is a paid "brand ambassador" by the advertisers to promote the brand's positive qualities by sending messages to his/her online friends.
• D)is indifferent or "agnostic" to advertisements on social media networks.
• E)is an "apostle" who develops his/her own Facebook,Twitter,and/or YouTube following and therefore should be contacted by advertisers about placing an ad on his/her website.

Grasp the implications of stockholder liability and its effects on market operations.

Appreciate the relevance of stock prices to corporate management and shareholders.

Describe the triple bottom line and its measures.

Acknowledge the differences in liability and ownership in various business organizations and the implications of these differences.

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Definitions:

Organizational Change

The process through which a company or organization changes its structure, strategies, operational methods, technologies, or organizational culture.

Employees' Participation

The involvement of employees in decision-making processes within an organization, aiming to increase job satisfaction and productivity.

Active Communication

A method of exchanging information where both parties are fully engaged, listening, and responding thoughtfully.

OD Change Agent

A company’s formal change agent; often an outside consultant who specializes in planned change or organizational development (OD).