Examlex
The average number of times a person in the target audience is exposed to an advertisement is referred to as
Null Hypothesis
A statement used in statistics that proposes no significant difference or effect.
Test Statistic
A value calculated from sample data that is used in hypothesis testing to determine if there is evidence to reject the null hypothesis.
Inferential Statistics
A branch of statistics focused on drawing conclusions and making predictions about a population based on a sample.
Inferential Parameters
Parameters derived from sample data for the purpose of making inferences about the larger population.
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