One of the Disadvantages Associated with Television as an Advertising

question 157

Multiple Choice

One of the disadvantages associated with television as an advertising medium is that it

• A) has a short exposure time.
• B) cannot target specific audiences.
• C) must use print for effect.
• D) has a limited amount of advertising time available.
• E) is not effective for conveying simple messages.

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Definitions:

Opportunity Cost

The drawback of failing to select the next best possible choice during the decision-making process.

Free Meal

A complimentary food serving provided without charge, often as a promotional offering or as a benefit.

Fast-Food Restaurant

A type of restaurant that offers quick service, affordable prices, and food served in a packaged form for take-out or dine-in.

Opportunity Cost

The value of the next best alternative foregone as a result of making a decision.