An "Active Receiver" Who Is "Delighted" with the Brand Advertised

question 79

Multiple Choice

An "active receiver" who is "delighted" with the brand advertised and sends messages to his/her online friends about the brand is referred to as a(n) __________.

• A)"expert"
• B)"follower"
• C)"end-receiver"
• D)"traditional consumer"
• E)"evangelist"

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Definitions:

Allele

A variation of a gene that influences an individual’s characteristics.

Genes

Biological units of heredity located in DNA, responsible for governing traits and characteristics passed from parents to offspring.

Chromosome

One of 46 rod-like molecules that contain 23 pairs of DNA found in every body cell and collectively contain all of the genes.

Rod-Shaped Structures

Physical formations or constructs that are long, slender, and cylindrical in shape.