All of the Following Statements Are True About Newspapers EXCEPT

question 294

Multiple Choice

All of the following statements are true about newspapers EXCEPT:

• A)local retailers often use newspapers as their sole advertising medium.
• B)newspapers are generally limited to ads that call for an immediate customer response.
• C)national advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
• D)a long lead-time is needed to place an ad in a local newspaper.
• E)newspapers have excellent GRPs potential.