All of the Following Are Factors Used to Select a Particular

question 157

Multiple Choice

All of the following are factors used to select a particular medium for an advertisement EXCEPT:

• A)available budget.
• B)campaign objectives.
• C)the costs of alternative media.
• D)the message content.
• E)the type of product.

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Definitions:

Imports

Products or services imported from one country into another for the purpose of selling or utilization.

Exports

Goods or services produced in one country and sold to buyers in other countries.

Bushel

A unit of volume that is used in the United States for measuring agricultural commodities, such as grains.

Bananas

A type of fruit that is elongated and curved, with soft flesh rich in starch and covered with a rind, which may be green, yellow, red, purple, or brown when ripe.