One Disadvantage of Using the Yellow Pages as an Advertising

question 378

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)there is no similar competition.
• B)they are facing increasing public concern about the environmental impact of their paper-based print versions.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

---

Definitions:

Marginal Cost

The change in the total cost that arises when the quantity produced is incremented by one unit.

Pay-per-view

a television service in which viewers pay for each individual program they watch.

Marginal Revenue

The increase in revenue a business achieves through the sale of one extra item or service.

Cable TV

A method of providing TV programming to viewers through radio frequency signals sent via coaxial cables or through pulses of digital light.