Buses in Some Cities Are Often Completely Painted as an Ad

question 253

Multiple Choice

Buses in some cities are often completely painted as an ad for a particular product. The entire bus may be purple, orange, or lime green with the message painted on screens that cover the windows as well as the body of the bus. These ads are examples of

• A) transit advertising.
• B) mobile advertising.
• C) motorized billboards.
• D) mobile signage.
• E) transportation advertising.

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Definitions:

Revenue

Revenue refers to the total income generated from the sale of goods or services by a company before any expenses are subtracted.

Elastic Demand

A market condition where the demand for a product or service significantly changes in response to changes in its price.

Long-Run

A period in which all factors of production and costs are variable, allowing companies the flexibility to make changes in production capacity and operations.

Few Substitutes

Refers to a market condition where there are not many alternative products or services available to consumers, which often leads to less competition and higher prices.