One Advantage of Using the Internet as an Advertising Medium

question 36

Multiple Choice

One advantage of using the Internet as an advertising medium is

• A)there is no need to segment markets.
• B)messages are automatically translated into multiple languages.
• C)there are no real costs except computers used for initial encoding.
• D)online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E)it can use animation to capture attention.

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Definitions:

Self-disclose

The act of revealing personal information, thoughts, and feelings to others, which can deepen relationships and foster trust.

Empathically

In a manner that shows an understanding of and sensitivity to another's feelings or experiences, often by putting oneself in another's place.

Disequilibrium

A state of imbalance or instability caused by a disruption in the usual or expected balance of forces, often mentioned in the context of economics or psychology.

Stage Models

Theoretical frameworks that describe the progression of individuals through distinct phases or stages over time, often used in psychology and development.