Pretests Refer to

question 25

Multiple Choice

Pretests refer to

• A)tests conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
• B)tests conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
• C)tests conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
• D)tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement.
• E)sample ad campaigns that are submitted by competing advertising agencies prior to receiving a formal contract for that account.

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Definitions:

Boarding Schools

Educational institutions where students live on campus during the academic term.

Hispanic

A term referring to people, cultures, or countries related to Spain, or Spanish-speaking Latin America.

Latino

A term often used in the United States to refer to people from, or with ancestors from, Latin America.

Interchangeable

Means capable of being used in place of each other; items or components that can be swapped without loss of function or value.