Consider the M&Ms Image Above

question 142

Multiple Choice

Consider the M&Ms image above.Which promotional element is Mars,the marketer of M&Ms,using to promote its product?

• A)advertising
• B)personal selling
• C)sales promotion
• D)publicity
• E)direct marketing

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Definitions:

Variable Costs

Expenses that vary directly with the level of business activity.

Fixed Costs

Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance premiums.

Internal Rate of Return

The discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero, used to evaluate the profitability of potential investments.

Accounting Basis

Refers to the method of recording accounting transactions; either on a cash basis or on an accrual basis.