Consumer-Oriented Sales Promotions Refer to

question 405

Multiple Choice

Consumer-oriented sales promotions refer to

• A)sales tools used to support a company's advertising and personal selling directed to ultimate consumers.
• B)promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C)methods used to get a nonpersonal,indirectly paid presentation of a company or its products.
• D)advertisements that show actual consumers using the product.
• E)sales promotions that supplement advertising and personal selling but are directed to wholesalers,retailers,or distributors.

---

Definitions:

Family Hierarchy

The structured order of authority and responsibility within a family, often based on age, gender, or social roles.

Coercive Power

The ability to control others through the fear of punishment or threat, often used in organizational or leadership contexts.

Social Intelligence

is the capacity to understand and navigate social situations effectively, including reading others' emotions and adapting responses accordingly.

Superleadership

A leadership style where the leader's main goal is to empower followers to lead themselves.